The Goughenour Services

Personal Marketing Package: $2,500

  • Logo Creation
  • Slogan Creation
  • Format for business cards, envelopes, letterhead, fax cover sheet, thank you cards & post cards

Annual Marketing Plan: $500

  • Budget
  • What to do
  • When to do it

Implementation of Marketing Plan: Price based on Approved Marketing Plan

  • Development of marketing materials such as personal brochure and/or direct mail pieces

New Listings Package: $150

  • Create house flyer
  • Add to your websites
  • Modify flyer and websites as prices, etc. change

Website Enhancement

  • Website Review: $100
  • Website Redesign: $2,000
  • New Website Coordination & Copywriting: $2,500

Direct Mail Farming Campaign: Price based on length and type of campaign

  • Monthly
  • 8 in 8, 12 in 12, 16 in 12, etc.
  • Home Maintenance
  • Holiday/Seasonal

Sphere of Influence Campaign: Price based on length and type of campaign

  • Current Buyer - Those Who Have Just Purchased a Home
  • Current Seller - Those Who Have Just Sold a Home
  • Past Clients

Vendors I Recommend: Free to all clients

  • Printers
  • Web designers/hosts
  • Graphic designer
  • Promotional materials companies

Evaluation of Marketing/Advertising Programs: Free to all clients

All those pesky emails and mailers you get telling you about the newest and best advertising program. Just forward them to me and I’ll evaluate them for you.

Copywriting and Layout of Personal Brochure: $800

Coaching - 6 sessions, 45 minutes each: $300

Print Ads (homes magazines, newspapers): $200

Team Development

  • TeleTraining
    • How to write ads that pull in business: $100
    • How to use your personal marketing: $100
  • Interviewing Potential Team Members: $75

Designing Outdoor Signage: $150

  • Billboards
  • Yard Signs

Coordinating the Design of Motor Vehicle Advertisement: $150

  • Car Wraps
  • Moving truck wraps

Designing Promotional Materials (magnets, notepads, etc.): $100

New Construction (subdivisions) Marketing: $2,500

  • Marketing Strategy
  • Logo
  • Slogan
  • Brochure
  • Ads

Customized Prospecting Aids

  • Buyer’s Book: $1,000
  • Seller’s Book: $1,000
  • Pre-Listing Book: $1,000
  • Listing Presentation: $800
  • Home Book: $1,000
  • FSBO Marketing Campaing: $850
  • Expired Marketing Campaign: $850

     

Kathy Goughenour
President
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