Kathy Goughenour’s 25+ years of marketing experience encompasses everything from print advertising and brochures to outdoor signage to the internet. As the owner of The Goughenour Group, she works with a select group of non-competing clients to create, differentiate and grow their real estate businesses through marketing. Kathy lives and works in her rustic cabin in the beautiful Missouri Ozarks.

After 18 years in the corporate world at Southwestern Bell Telephone (now SBC), with the last five as a marketing manager, Kathy decided to try something she always thought she’d be good at: sales. And she was right. During her five years as an independent sales rep she won annual sales awards, bonuses and trips to Cancun, Bermuda and Hawaii.

Moving four times in four years, between two different countries, and from coast to coast, Kathy gained intimate knowledge of the real estate industry. She became well acquainted with the good points and bad points about shopping for REALTORS® and real estate over the internet.

In Kansas City, Missouri, Kathy met Michael K. Perry, a REALTOR® who not only sold her a home, but also started her on the path of a new marketing career. Unhappy about the lack of information on Michael’s website, Kathy bugged him about improving it. After he’d heard all he could take, he asked Kathy if she’d like to work as his marketing consultant. Then she could fix his website.

With Kathy’s educational background in marketing, plus her years of experience in corporate marketing and sales, she was a perfect fit. Quickly, Kathy realized this was the career she’d been working towards all her life.

Now, Kathy has put it all together and become an expert in marketing real estate agents.