A Tasteful Way to Apologize

Have you ever made a business mistake?  Of course, we all have!  Mistakes happen in the course of running a business, even when we’ve taken every precaution to prevent them.

So, the question shouldn’t be “Have you made a business mistake?,” but “What did you do about it?”  That’s the tough question. 

Today, I read a great article about a company who’s perfected the art of apologizing for mistakes.  They send humble pies to keep clients happy.

What do you do when you make a business mistake?  Make sure you don’t just brush it under the rug.  Address it head on in a positive manner, and you’ll find even greater business success.

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Hello Authors and Publishers!

You’ve just found the virtual author’s assistant who will help you sell more books and achieve all your goals.

Keep posted while I complete the set up of this site.  I promise to provide valuable marketing tips for authors and publishers as well as inspiration to keep you going.

I look forward to getting to know you!

Kathy Goughenour

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